Lowe’s has introduced HomeCare+, a subscription service for MyLowe’s Rewards members that includes two in-home visits annually, with up to seven basic home maintenance tasks performed at each appointment by local Lowe’s store associates. The program, which will cost $99 per year, will be available to more than 75% of homes across the U.S.
“Bringing together a simple, affordable subscription with something that truly sets Lowe’s apart — the expertise of our red vest associates — is how we will deepen loyalty with our customers,” said Jen Wilson, SVP and Chief Marketing Officer at Lowe’s in a statement. “And as AI plays a bigger role in people’s lives, and ultimately in their homes, leaning into the power of human connection uniquely positions Lowe’s as the most helpful brand in home improvement.”
Available services include:
- Electric dryer vent cleaning;
- HVAC air filter replacement;
- Refrigerator water filter replacement;
- Electric water heater flush;
- Garage door lubrication;
- Smoke and carbon monoxide detector battery replacement; and
- Light bulb replacement.
“We know home maintenance can feel overwhelming, whether you’re a first-time homeowner, a busy parent or someone who’s simply uncomfortable climbing ladders around the home,” said Amanda Bailey, VP of Customer Marketing and Loyalty at Lowe’s in a statement. “We consistently hear from customers that small tasks around the house quickly turn into a long to-do list. HomeCare+ is the result of listening intently to what our customers care about most to deliver on our brand promise.”
MyLowe’s Rewards members who enroll in HomeCare+ also automatically receive Gold Status, the highest tier in the free loyalty program, and can save 5% on select items needed to complete services, such as water filters. The retailer will offer HomeCare+ gift cards later this year, offering a way to help new homeowners, busy families and aging parents with practical help around the house.
Lowe’s debuted a digital home platform, offering loyalty program members free personalized information about the products in their home, including warranties, manuals and maintenance guidelines, in November 2024.
