Lowe’s Launches Subscription Service for Associate-Powered Home Maintenance
Lowe’s has introduced HomeCare+, a subscription service for MyLowe’s Rewards members that includes two in-home visits annually, with…
News March 19
Latest In: MyLowe's Rewards
Lowe’s Makes Loyalty Program More Family-Friendly by Adding Kids Component
Lowe’s has launched the MyLowe’s Rewards Kids Club, a new platform that builds on the home improvement retailer’s…
News February 6
Lowe’s Enhances Marketplace Offerings
Lowe’s has partnered with marketplace technology provider Mirakl to accelerate the growth of the online marketplace it launched…
News May 22
Lowe’s Aligns Pro Loyalty Program with Consumer Offering
Lowe’s has updated its MVPs Pro Rewards and Partnership Program, renaming it MyLowe’s Pro Rewards. Originally launched in…
News February 18
Lowe’s Launches Online Marketplace, Revamps Loyalty Programs
Lowe’s has revealed key elements of its 2025 Total Home Strategy, including the initial launch of a third-party…
News December 12
Lowe’s Debuts Digital Home Platform for Loyalty Program Members
Lowe’s has introduced a “Digital Home Platform” that offers members of the retailer’s MyLowe’sRewards program free personalized information…
News November 5
Inside Lowe’s Playbook for Pushing Category Conventions
Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her…
Features October 22
Lowe’s Launches New Loyalty Program for DIYers
Lowe’s has launched a new loyalty program for “DIYers” that will sit alongside its existing MVP loyalty program…
News January 10Top Stories
