Inside ThirdLove’s Expansion and Rebrand

ThirdLove has forever changed the way women shop for bras. Its online fit tool has revolutionized the entire experience and has also helped empower women to find the best fit, every time. While this brand promise has helped ThirdLove become a DTC darling, it is in the midst of an expansion that includes loungewear and activewear. During this Experience Insiders segment, ThirdLove CEO Heidi Zak gives us the scoop on this expansion and how it timed perfectly with the company’s rebrand.  


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