Financial technology platform Wildfire Systems’ turnkey white-label loyalty platform can now help shoppers automatically find and apply the optimal coupon for their purchase. The Couponator feature aims to improve the shopping experience by ensuring shoppers automatically get the best deal at checkout.
Couponator was designed to boost the functionality of Wildfire’s rewards and loyalty platform, which already offers cashback deals among other options. The tool eliminates one of the steps needed to activate promotions, with the goal of reducing friction during the shopping journey for loyalty program members.
The smoother experience can help retailers drive additional sales and avoid shopping cart abandonment, and easier access to discounts can help retailers increase loyalty and brand affinity.