Sunglass Hut Launches Loyalty Program; Tractor Supply Amps up Member Benefits

Sunglass Hut has launched The Sun Club loyalty program.
Image courtesy Sunglass Hut

Sunglass Hut has debuted a new loyalty program for eyewear enthusiasts, while rural retailer Tractor Supply has enhanced its Neighbor’s Club loyalty program to help members earn more rewards more quickly.

Sunglass Hut Introduces ‘The Sun Club’

Sunglass Hut’s new The Sun Club loyalty program offers both in-store and online shoppers 10 points for every dollar spent, plus bonus points on specific purchases and during certain timeframes. Participants also will receive additional points for engagement activities, beginning with their loyalty card subscription and when activating their MyAccount profiles.

Sun Club members will advance through four tiers, receiving incremental benefits in each tier, including birthday and anniversary promotions, gifts with purchase, exclusive product launches and sales and branded gifts.

“We are thrilled to introduce The Sun Club, a unique loyalty program that not only rewards our customers but also elevates their shopping experience,” said Giorgio Pradi, President and General Manager of North America at Sunglass Hut in a statement. “Our goal is to create a community of eyewear enthusiasts who feel valued and excited about the exclusive benefits and personalized experiences that await them.”


Tractor Supply Enhances its ‘Neighbor’s Club’ Program

Tractor Supply Company is enhancing its Neighbor’s Club loyalty program, enabling members to receive awards faster and qualify more easily for higher-level tiers. Additionally, starting this summer, active military, veterans and first responders will receive immediate Preferred status, along with other special benefits.

Since its relaunch in 2021, Neighbor’s Club has gathered more than 30 million members and represents more than three-quarters of sales for Tractor Supply. The three-tier loyalty program is available both online and in stores at Tractor Supply and Petsense by Tractor Supply. Members accrue points for every dollar spent, with higher-tier members accumulating points at a faster rate; points can be redeemed for rewards, services and more. 

Enhancements to the Neighbor’s Club program include:

New tiers in Tractor Supply Neighbor's Club loyalty program.
New tiers in Tractor Supply Neighbor’s Club loyalty program. (Image courtesy Tractor Supply)
  • Members earn “Preferred” status with a new, lower annual spending level of $500 in the calendar year (previously $1,000);
  • Members can now earn a reward with only 200 points (previously 500), so they receive benefits faster; and
  • Members will receive more personalized offers and tailored incentives and experiences based on their interests and shopping patterns.

In addition to these enhancements, Neighbor’s Club members with a Tractor Supply consumer credit card unlock all of the benefits of Preferred Plus status and earn 5% in rewards on purchases. Neighbor’s Club members also can earn rewards with a Tractor Supply Visa credit card for their purchases outside of Tractor Supply or Petsense by Tractor Supply, with 3% in rewards on essentials like gas, groceries and veterinary services and 1% in rewards on all other purchases.

“Neighbor’s Club is such an important part of our connection with our customers — it’s one of the many ways we bring them value, while personalizing their shopping experiences and rewarding their loyalty,” said Kimberley Gardiner, Chief Marketing Officer at Tractor Supply in a statement. “These enhancements to Neighbor’s Club will build on and strengthen the incredible experience our team members create in our stores as we serve ‘Life Out Here.’”

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