JCPenney, Shoe Carnival Launch Same-Day Delivery in Time for the Final Holiday Rush

JCPenney and Shoe Carnival have both added same-day shipping options in partnership with DoorDash, just in time to help last-minute holiday shoppers get their gifts quickly. JCPenney is offering the service from 600 locations nationwide, while Shoe Carnival is offering the option to any continental U.S. customer within a 12-mile radius of one of its stores.

JCPenney customers will have same-day delivery available for thousands of items, including home décor, dinnerware, appliances and luggage. “JCPenney is continuing to make accelerated changes to deliver a competitive and accessible omni-always shopping experience,” said Richard Adams, VP of Digital Experience at JCPenney in a statement.

Members of Shoe Carnival’s Shoe Perks loyalty programs pay a discounted delivery fee of $5 for same-day delivery, compared to the standard fee of $10. Same-day delivery is available for products that are available locally, which may vary based on sizing choice.

“In a year when customers have come to expect order delays, we’ve managed to partner with our great vendors to keep our Shoe Carnival stores stocked with the hottest footwear on the market,” said Mark Worden, President and CEO of Shoe Carnival in a statement. “Same-day delivery, in addition to our buy online, pick up in-store offering are two ways our customers can get their shoes without worrying about shipping delays.”


DoorDash has been expanding its presence through deals with large retailers like Dollar General, which now offers same-day delivery from more than 9,000 stores. Additionally, the last mile service is piloting 15-minute grocery delivery in NYC through its DashMart convenience store network.

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