DSW has rolled out Imbox Protection machines at nearly 500 locations, allowing customers to protect their newly purchased footwear in just 60 seconds.
Using a water-based spray, the enclosed Imbox machine coats shoes with a protective shield that repels water, stains, dirt, mud and fading without the use of harsh chemicals. The touch-free, in-store service costs $8.99 and provides up to eight weeks of invisible protection (longer with light wear). The Imbox Protection spray is AllergyCertified, making it safe for indoor use and aligned with growing consumer demand for environmentally responsible solutions.
“We’re always looking for ways to deliver more value to our customers, and Imbox does just that,” said Laura Davis, President of DSW in a statement. “This partnership elevates the in-store experience by offering an easy, effective way to protect the shoes our customers love. It’s innovation that meets them where they are — right at checkout — and reflects our commitment to enhancing customer value, supporting sustainability and investing in services that elevate every step.”
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