TJ Maxx to Award Sponsorships to 10 ‘True Original’ Women
TJ Maxx has launched the You Sponsored by TJ Maxx program, which will award 10 women designated as…
News June 9
Latest In: Social Media Marketing
Listen Now: How DSW is Navigating a New Era of Engagement
The retail marketing playbook is rapidly evolving, with massive changes underway in core channels such as search and…
Features June 4
How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel
Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things…
Features June 3
Retail: Why you Should Include Your Employees in Your Marketing
As online purchases increased and face-to-face consumer engagement with staff reduced, more and more retail brands leaned into…
Executive Viewpoints May 30
Cultural ‘Moments’ are Bigger than Ever — Can Brands Authentically Engage with Them?
With the summer season fast approaching, marketers are once again gearing up for the next big cultural moments…
Executive Viewpoints May 27
7 Best Practices in Customer Loyalty for Retail Marketers
Today’s retail customers expect more than just great products — they expect great experiences. They want brands to…
Executive Viewpoints May 22
QVC ‘Age of Possibility’ Campaign Returns with 8-Hour TikTok Event
Following its recent debut of a 24/7 live social shopping experience on TikTok Shop, QVC is doubling down…
News May 6
The New Consumer Journey: Here’s How Brands Can Ride Ahead
The ways consumers discover products and develop loyalty to a brand has changed dramatically. A customer may see…
Executive Viewpoints May 5
Why CTV Advertising has Turned out to be a Hole in One for Golf Retailer J.Lindeberg
Golf apparel and gear brand J.Lindeberg creates products that bridge the gap between sport and fashion, the better…
Features April 29Top Stories
Latest Podcasts
Latest Resources
