5 Simple Steps to Create a High-Impact Brand Sweepstakes
Looking to increase brand engagement, boost awareness and grow customer loyalty? It might be time to run a…
Executive Viewpoints March 11
Latest In: Social Media Marketing
Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce
Last summer, Walmart executives coined a term to describe retail’s new era: “Adaptive Retail.” Simply put, Adaptive Retail…
Features February 26
Adopting a Holistic Security Mindset for Ecommerce
Ecommerce cybersecurity and fraud prevention are almost always handled by different teams, but that doesn’t mean they’re completely…
Executive Viewpoints February 26
Dick’s Invites Consumers to Try Out for its ‘Varsity’ Influencer Team
Dick’s Sporting Goods is expanding its Dick’s Varsity Team content creator and influencer program by inviting consumers who…
News February 12
$8M Well Spent? The Ads that Scored (and the Ones that Fumbled) at Super Bowl LIX
Sunday’s Super Bowl LIX faceoff between the Philadelphia Eagles and the Kansas City Chiefs was action-packed from start…
Features February 10
Alo Yoga Gets Physical in Roblox with In-Store Integration
Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that…
News January 31
Why Brands Need to Get (More) Serious About Battling Counterfeit Products
The problem of counterfeit products remains, paradoxically, both enormous and under the radar. One big reason: given how…
Features January 29
4 Ways Retailers can Connect with Gen Z
Retailers have to start understanding Gen Z. They’re in their late teens to mid-20s and have far more…
Executive Viewpoints December 27
What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…
Features December 27Top Stories
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