Pinterest Aims to Bridge the Divide Between ‘Digital Window Shopping’ and Holiday Buying
Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift…
News November 12
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Target Taps into Creator-Led Commerce with Linktree Partnership
Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that…
News November 8
AI, Video and Immersive Engagement Drive Next-Gen Commerce Experiences
What’s powering next-gen commerce experiences? It’s a profound and weighty question to ask, especially with so many technologies…
Features November 8
How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty
Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts,…
Features November 7
How Brands Should be Preparing for a Potential TikTok Ban
For more than two years the fate of TikTok in the U.S. has hung in the balance. But…
Features November 4
How Virtual Influencers and AI are Transforming the Creator Economy
The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to…
Features November 1
Adidas Pilots New Contextual Commerce Ad Tool
Adidas will be the first retailer to utilize a new contextual commerce solution from media platform Teads, which…
News October 31
4 Rules for Maximizing Creator Investments from Top Influencer Your Rich BFF
Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s…
Features October 29
Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising
With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition…
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