David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’
David’s Bridal has acquired wedding media brand Love Stories TV and is launching into retail media with the…
News December 17
Latest In: Social Media Marketing
The Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season
The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week…
Executive Viewpoints December 12
How Brands Can Turn Viral Moments into Lasting Consumer Loyalty
The way we shop is transforming, driven largely by millennials and Gen Z as they shift from active…
Executive Viewpoints December 9
6 Tips on Brand-Building from the ‘Original Influencer’ Martha Stewart
In 1982, Martha Stewart made her entrance onto the mass-market stage with the publication of her book, Entertaining.…
Features December 2
Lesson from APAC: Social Commerce is Not One-Size-Fits-All
For the last half decade, U.S. and European retailers have observed – and, often, participated in – the…
Executive Viewpoints November 29
From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,900 Target Stores
If you’ve recently been to the beach, or maybe a kids’ baseball or soccer game, you’ve likely seen…
Features November 25
Amazon Doubles Down on Live Shopping for Black Friday
Amazon has partnered with video commerce platform TalkShopLive to beef up its livestreaming efforts this holiday season with…
News November 22
Food Club Brings Culinary Inspiration to Hallmark+ Holiday Streamers
Food Club, a store brand managed by Topco Associates LLC, is partnering with Hallmark+ on a new campaign…
News November 18
QVC Parent Company Rebrands, Zeroes in on Social for Future Growth
In a move to double down on the equity of its flagship brand QVC, Qurate Retail Group —…
News November 15Top Stories
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