Crafting Engaging Consumer Promotions that Click with Gen Z
Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct…
Executive Viewpoints October 28
Latest In: Social Media Marketing
As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch
They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and…
Features October 27
From Omnichannel to Polychannel: How FMCG Shopping is Changing
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their…
Executive Viewpoints October 25
Starbucks Hires Chipotle Alum as New Global Chief Brand Officer
A few months after joining Starbucks as its new CEO, Brian Niccol has brought his first Chipotle alum…
News October 21
Foot Locker Ups its Influencer Game with New Creator Platform, Chicago Bulls Partnership
Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the…
News October 17
How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…
Features October 15
The Key to Connecting with Gen Z: Plug into Their Fandom
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly…
Features October 14
How E.l.f. Beauty and Tinder Matched Up for a Mutual Swipe-Right Partnership
Brand collaborations and limited-edition drops have become a potent commercial force for brands and retailers alike. Through strategic…
Features October 9
Pinterest Promises New Era of Advertising Performance (without Losing the Positivity)
At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform…
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