Snoop Dogg Sparks Brand Awareness, Lowers Acquisition Costs for Solo Stove
When Luana Bumachar joined Solo Brands as its Chief Marketing Officer earlier this year, there was a big…
Features September 10
Latest In: Social Media Marketing
Captivating Customers: How Gamification Transforms the Retail Experience
The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of…
Executive Viewpoints September 9
Luxury Brands Respond to Spending Slowdowns with M&A Activity and Gen Z-Friendly Branding
Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts…
Features September 5
Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands
The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube —…
Features August 28
How to Win in the Routine Economy: Elevate the Everyday
As an elder millennial who is trying to do it all (and ideally hit my daily protein goal…
Executive Viewpoints August 28
Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con
New York Comic-Con is the place where members of all fandoms can come together and meet their heroes.…
Features August 26
NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast
NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. The partnership debuted…
News August 22
What Walmart’s Bettergoods Means for the Value Wars
Rising costs created unprecedented challenges for grocers as dollar stores made their moves into the grocery space. A…
Executive Viewpoints August 21
YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts
In 2023, people watched over 30 billion hours of shopping related videos on YouTube, according to the company.…
News August 20Top Stories
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