How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy
The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable, consumer confidence is…
Executive Viewpoints August 20
Latest In: Social Media Marketing
Immersive Social, In-Store Experiences Drive Success for ‘Indiana Jones’ Collection Launch
Indiana Jones, played by mega-movie star Harrison Ford, is perhaps one of the most beloved characters in modern…
Features August 19
Leveling Up: How Gaming is Changing the Face of Retail
The gaming industry has evolved from a niche pastime to a global powerhouse, with a projected value of…
Executive Viewpoints August 15
What DTC Brand Daily Harvest Has Learned After One Year in Physical Retail
Daily Harvest wants to make eating nutritious and sustainably grown fruits and vegetables easier — and a bit…
Features August 15
True Religion Taps Multi-Platinum Rappers for 22nd Anniversary Campaign
Global lifestyle and apparel brand True Religion has launched a new collection to celebrate more than two decades…
News August 14
Navigating AI Adoption: Why the Co-Pilot Approach is the Most Successful
Co-pilots are essential on a commercial aircraft: they’re there to assist the captain in operating the aircraft, monitor…
Executive Viewpoints August 13
The Secret Sauce for Successful Experiential Marketing
Events combine brand storytelling, commerce and community all in one. Whether you are a business-to-business (B2B) or business-to-consumer…
Executive Viewpoints August 8
The Race to Displace: How Temu and Shein are Redefining Ecommerce
Amazon has dominated the ecommerce landscape for over a decade and is on track to overtake Walmart as…
Executive Viewpoints August 6
E.l.f. Creates ‘Beauty for Every Eye’ Kit with Blind Swimmer Pagonis
E.l.f. Beauty has partnered with world champion blind swimmer Anastasia ‘Tas’ Pagonis to develop a limited-edition product kit…
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