Walmart Realm Debuts Gamified Virtual Dorm Rooms
Walmart Realm, the virtual experience that the retailer introduced in May 2024, has expanded into dorm room decoration…
News August 1
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Southwest Airlines Taps TikTok Creators to Offer ‘Shoppable Flights’
Southwest Airlines is partnering with creators in various subcultures of TikTok to both highlight travel inspiration and offer an…
News July 24
Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers
Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX…
Features July 22
Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign
Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find…
News July 19
From Boomers to Gen Z: How FMCG Brands can Engage Specific Generations with Events and Experiences
It’s no secret that the FMCG industry is fiercely competitive. From laundry detergents to packaged foods, consumers have…
Executive Viewpoints July 18
HSN Launches Creator Platform to Build Direct Connections with Digital Influencers
Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its…
News July 9
Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign
Known primarily as a sewing and fabric destination, Joann is looking to broaden its appeal by highlighting its…
News June 28
Elton John Empties his Closet to Support AIDS Foundation with ‘Rocket Man Resale’ on Ebay
Elton John, known for his memorable fashion choices, is donating hundreds of items from his closet for an…
News June 27
TikTok Shop Debuts Social Impact Programs Aimed at SMBs
TikTok Shop has launched a new social impact initiative called SOAR Together (Supporting Our Artisans and Retailers) that…
News June 26Top Stories
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