Beyond the Registry: Rethinking the Path to Purchase for Modern Parents
The baby registry used to be the cornerstone of preparing for parenthood. Expecting parents would walk into a…
Executive Viewpoints July 1
Latest In: Social Media Marketing
From Mobile Excellence Today to AI-Driven Commerce Tomorrow: Staying Relevant in the New Retail Reality
Ecommerce brands today face a critical junction. Rapid shifts in consumer behavior, combined with accelerating technological innovation, require…
Executive Viewpoints June 26
Make Your Store Influencer-Ready: Design Choices that Drive Foot Traffic and Social Engagement
The power of social media influencers is impossible to ignore in today’s digital age, with over half of…
Executive Viewpoints June 25
The Most Interesting Retail Media News from Cannes Lion: Updates from CVS, Pinterest, DoorDash & More
Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence,…
Features June 18
E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool
E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty called…
News June 17
Loyalty is a Number. Fandom is an Energy.
Most brands know how to build loyalty. Fewer know how to build fandom — and that’s where they fall…
Executive Viewpoints June 12
Pacsun Follows the Music with Capsule Collection and Pop-Up at NYC’s Governors Ball
Pacsun, which created a “Roadside Stand”-style pop-up at Coachella in April 2025, followed the music eastward to New…
News June 10
Lowe’s Creates Creator Network, Partners with MrBeast for Kickoff
Lowe’s has introduced its first Creator Network, giving creators/influencers the opportunity to share project-driven stories that build affinity…
News June 10
What Retailers Need to Do to Win Gen Z
Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer:…
Executive Viewpoints June 10Top Stories
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