Are Influencers Losing Value or is Your Business Leaving Impact on the Table?
Spoiler alert: Many brands are not reaching their full impact when it comes to working with influencers. What…
Executive Viewpoints August 25
Latest In: Social Media Marketing
Pacsun Taps 1970s Nostalgia for Assortment Celebrating the Return of McDonaldland
Pacsun has partnered with McDonald’s for an exclusive apparel collection inspired by the fashions and fads of the…
News August 18
Ace Hardware Launches RedVest Retail Media Network
Ace Hardware has introduced RedVest Media, its new retail media network (RMN). In partnership with Epsilon Retail Media,…
News August 18
The Great Retail Rewind: Nostalgia’s Back on the Shop Floor
Feel a sense of déjà vu? You’re not alone. These days, culture seems to be in a constant…
Executive Viewpoints August 14
Why Following Amazon is Probably Killing your Retail Media Strategy
Retail media is being rewritten. For years, the dominant approach has been to follow Amazon’s blueprint — build…
Executive Viewpoints August 13
Labubu Lessons: The Power of Virality, Treat-Yourself Culture and Owning a Moment
Yes, you read that right – Labubu. Thankfully, I have Gen Z kids and a marketing team that…
Executive Viewpoints August 11
How Indoor Playgrounds are Revitalizing Malls and Foot Traffic
Since 2022, many retail malls have experienced a decline in shopper traffic, with losses ranging from 1% to…
Executive Viewpoints August 6
Creator-Led ShopMy Platform Debuts Consumer-Facing Commerce
ShopMy, a platform designed to transform creator marketing into measurable performance channels, has launched its first consumer-facing shopping…
News August 4
Anthropologie Promotes Maeve to Standalone Brand, Plans Stores and Exclusive Catalog
Anthropologie’s customer favorite Maeve label has been elevated to a standalone brand with its own branded storefronts, beginning…
News August 4Top Stories
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