Inside Primark’s Playbook for Winning the U.S.
In the nearly 10 years since Primark first landed on U.S. shores, the Dublin, Ireland-based retailer has been…
Features October 10
Latest In: Social Media Marketing
Gap Introduces Multi-Brand Affiliate and Advocacy Platform for Creators
Gap Inc. has launched a social media advocacy platform that will serve as a centralized hub for creators…
News October 9
Instacart Tightens TikTok Retail Media Integration
A new Instacart integration with TikTok will enable select CPG advertisers to tap into the grocery services platform’s…
News October 8
Get Ahead of the Cart: Marketing Strategies for Peak Shopping Events
The modern retail calendar is packed with mega-events like Prime Day, Black Friday, Cyber Monday and others that…
Executive Viewpoints October 7
Meta Debuts Customizable AI Agent to Help Brands Close the Sale
In its ongoing effort to leverage AI to drive ad performance across Facebook, Instagram and its messaging platforms,…
News October 2
Sephora Launches Platform for Creator-Curated Digital Storefronts
Sephora has debuted My Sephora Storefront, an affiliate platform that gives U.S. influencers a new opportunity to build…
News September 19
What U.S. Retailers can Learn from China’s Social Commerce Success
In Q1 this year, Chinese retailer Pop Mart saw market capitalization surge to nearly $40 billion, outpacing established global…
Executive Viewpoints September 12
Gen Z May be Digital-First, but They’re Also Fans of In-Person Retailing
If your mental image of Gen Z is a bunch of teenagers glued to their devices, you’re only…
Features September 4
Petsense Celebrates 20 Years with Nearly $1 Million in Shelter Donations
Petsense by Tractor Supply is marking two decades with its “20th Birthday PAWTY” this month, highlighting nearly $1…
News September 3Top Stories
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