Why the Future of Gifting is Small, Seamless and Social
We’ve all had a bad day at work. Last week, my son had his first. Nothing went right,…
Executive Viewpoints November 19
Latest In: Social Media Marketing
How Brands are Boosting Sales with Video on Amazon
Livestream shopping has proven a tough nut to crack in the U.S. despite the format’s wild success in…
Features November 11
Yodel-ay-ee-oh! Target to Transform All Stores to Alpine Villages for Holiday 2025
Target is betting big on in-store experiences this holiday season, including turning its nearly 2,000 stores into Alpine…
News October 30
JCPenney Holiday Campaign Stresses ‘Thoughtful’ Frugality
Recognizing that many consumers are tightening their belts while still wanting to show their generosity this holiday season,…
News October 29
Santa’s Little Helper this Holiday Season: Live Shopping
The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing,…
Executive Viewpoints October 29
How Walmart Business Gives Back Precious Minutes to Time-Starved SMB Owners
Small- and medium-sized businesses (SMBs) face a shortage that no supply chain can restock: the time spent performing…
Features October 28
E.l.f. Cosmetics Injects Shoppable Ads into Twitch Livestreams
E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f.…
News October 22
7 Ways to Make Your In-Store Event More Effective
In-person retail events are becoming more important than ever — and they’re more than just a way to…
Executive Viewpoints October 21
PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17Top Stories
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