Fair Influencer Pricing? How Brands Can Calculate Their Influencer Campaign Budget
In just three years, HiSmile, a teeth-whitening brand from Australia, grew a $20,000 investment into $40 million in…
Executive Viewpoints August 2
Latest In: Social Media Marketing
How The Brand Closet Showroom Social Concept Amplifies the Best of Physical Retail
To create a brick-and-mortar experience that is engaging and, most of all, differentiated from its digital counterpart, brands…
Features July 28
The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?
Years ago when I and my team were first putting the GRIN platform together, a lot of brands…
Executive Viewpoints July 7
MOSCOT Eyewear Sees 174% Revenue Lift Among AR Users
Over the course of the pandemic, brands and retailers felt the pressure to level-up their digital experiences. With…
News June 18
Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth
Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around…
Features June 7
Nosto Acquires UGC Marketing Platform Stackla
Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display…
News June 3
5 Trends Driving the Future of Ecommerce Innovation
Retail experts and practitioners gathered virtually to discuss the most pressing issues in e-retail today.
Features June 3
If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research
There’s an old joke that asks, “Why do people rob banks? Because that’s where the money is.” Corny…
Executive Viewpoints May 10
How Adore Me is Driving Awareness Around Social Algorithm Bias
2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on…
Features May 6Top Stories
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