Facebook Tests New Functionalities for In-Stream Video Ads
Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video…
News April 22
Latest In: Social Media Marketing
Former Macy’s CMO Martine Reardon Joins NRF Executive Team
Macy’s veteran Martine Reardon has taken on a new role at the National Retail Federation as CMO and…
News April 14
‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers
A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…
Features March 25
Why Retailers Should Incorporate Social Monitoring and Learning into Their Brand
Marketers sometimes get caught in a trap when they make social monitoring and social listening an either/or paradigm.…
Executive Viewpoints March 1
Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands
Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital…
Executive Viewpoints February 16
Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads
Like many people across the U.S., the Retail TouchPoints editorial team looks forward to the Super Bowl for…
News February 9
LivePerson Launches Instagram Integration to Help Improve Social Media Messaging
Conversational solution provider LivePerson has integrated Instagram messaging into its Conversational Cloud platform. This new feature can help…
News November 19
Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential
Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79…
Features November 10
RIC20 Recap: Speakers Provide Answers to Five Pressing Questions
Everyone in retail has Big Questions: What will this holiday season be like? Will the coronavirus surge in…
Features October 20Top Stories
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