Marketers Must Adapt to Find More Authentic Ways to Engage With Customers
Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms…
Executive Viewpoints November 30
Latest In: Social Media Marketing
Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success
While 80% of U.S. marketers report being very reliant on third-party cookies in digital advertising, the reality is here:…
Executive Viewpoints November 17
TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content
TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads…
News November 16
Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features
Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier…
News November 15
Brands and Consumers: How TikTok is Changing the Dynamics
Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing…
Executive Viewpoints November 3
Pinterest Debuts Shoppable Livestreaming with Top Creators
Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable…
News November 1
Brand Building in the Age of Values-Driven Retail: 5 Secrets from DTC Leaders
Myriad studies have pointed to the rise of “conscious consumers” or “values-driven consumers.” But as the market of sustainable, ethical…
Features October 29
Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’
Every day, 1,797 new sellers join the Amazon marketplace. With similar growth trends for the many other online…
Features September 27
145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China
Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run…
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