Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan
MINISO has a big but simple goal: “We hope to make MINISO a popular lifestyle brand among young…
Features March 28
Latest In: Social Media Marketing
Why NFTs Will Change Brand and Influencer Marketing Forever
In the world of digital consumerism, non-fungible tokens or NFT technology is still a relatively new trend. Even…
Executive Viewpoints March 18
Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
If you spend any time at all on social media it’s hard to escape influencers, and there’s a…
Features March 15
Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media
Just how much did the COVID-19 pandemic change people’s worldview? The short answer is a lot: 37% of…
Features March 14
The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)
The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities…
Features March 11
The Container Store Rebrand Touts the Benefits of an ‘Organized Life’
Many people visit The Container Store as they’re contemplating a home or business renovation, but this time the…
News February 23
Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’
B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase…
News February 18
Alibaba Uses Winter Olympics to Demonstrate Potential of Virtual Influencers
Meet Dong Dong – she’s become a familiar face on Alibaba’s Taobao Live platform during the 2022 Winter…
News February 15
4 Practical Tips for TikTok Success
The speed at which TikTok has become a focal point of conversation and community in the U.S. has…
Features February 15Top Stories
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