YouTube Teams with Shopify to Offer In-Platform Shopping
YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a…
News July 19
Latest In: Social Media Marketing
From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer
Pinterest’s role in the world of social media is blurry — consumers use the platform very differently than…
Features July 19
The Evolution of Influence: How DTC Brands Can Win in the Age of Trust Commerce
The key to building a successful DTC brand all comes down to one word: Authenticity. Now more than…
Executive Viewpoints July 15
Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails
Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but…
Features July 7
3 Ways to Benefit from the Inevitable Social Commerce Boom
Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it…
Features July 6
Pinterest Names Google’s Bill Ready CEO, Underscoring Platform’s Commerce Ambitions
Pinterest Co-founder, CEO and President Ben Silbermann is stepping down after 12 years at the helm, and online…
News June 29
How Retail Workers Can Be Leveraged as Effective Brand Influencers
After two years of online browsing, consumers are eager to get out of the house and into the…
Executive Viewpoints June 27
Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic
Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat,…
News June 23
How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest
Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the…
Features June 17Top Stories
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