Gen Z, in Their Own Words: What They Really Want from Brands and Retailers
Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While…
Features September 15
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How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming
[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out…
Features September 14
Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place
[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that…
Features September 13
DTC Brand Aims to Make Furniture Shopping ‘Easy Like Sunday Morning’
Anyone who has purchased furniture for their office, apartment or home would agree it can be a long,…
Features September 12
The Future of Marketing has Businesses Returning to Print
In the last 20 years, we have seen massive shifts in marketing dollars from print advertising to digital.…
Executive Viewpoints August 29
Inside the ‘Online Mall’ Simon has Created for its Outlet Brands
A lot of new marketplaces have sprung up in the last few years, but even among that now…
Features August 22
Shopify Debuts Creator Marketplace to Connect Influencers with Merchants
Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and…
News August 17
How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse
While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the…
Features August 17
PacSun Taps Virtual Influencer for BTS, Holiday Campaigns
PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns…
News August 15Top Stories
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