Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands
Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering…
News October 4
Latest In: Social Media Marketing
How Rising AR Adoption is Driving Snap’s Commerce Strategy
When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because…
Features September 28
Retail Media Networks Need to Enable Full-Funnel Buying
The retail media business is booming, as retailers provide access to first-party audiences and empower advertisers to connect…
Executive Viewpoints September 26
Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon
With 2 million third-party sellers accounting for more than half of its retail revenue, Amazon’s relationship with the…
Features September 23
3 Examples of Email Personalization That Drive Passionate Customer Loyalty
Building and sustaining deep customer loyalty is a big task that very often comes down to the little…
Executive Viewpoints September 23
Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers
With China set to become the world’s largest luxury market by 2025, Alibaba is intent on building out…
News September 22
Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion
Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth…
Executive Viewpoints September 21
Walmart Expands Retail Media Offering with Social, Livestreaming Integrations
Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok,…
News September 20
What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers
It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in…
Features September 19Top Stories
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