Kohl’s Leans into Pinterest Collab for the Holidays, Focuses on ‘Agile Content’
Kohl’s and Pinterest have developed a series of online experiences as part of their long-term collaboration, leveraging the…
News December 6
Latest In: Social Media Marketing
L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’
There was a time not too long ago (during those horrible pandemic years we’re all trying to forget)…
Features December 6
How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots
Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they…
Features December 2
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…
Executive Viewpoints December 2
JCPenney Goes Live with Backstreet Boys to Kick Off Feeding America Partnership
JCPenney will host an hour-long Facebook Live event on Dec. 1 at 8 p.m. ET featuring the Backstreet…
News December 1
BJ’s Joins the Fast-Growing Retail Media Club
BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution…
News December 1
The Counterintuitive Marketing Magic Behind True Classic’s DTC Success
Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds.…
Features November 21
NFTS are Just One Way Meta Wants to Help Creators Make More Money
In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach…
News November 16
TikTok Taps Pro Sports for New Marketing Chief
Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will…
News November 11Top Stories
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