Wish Launches Marketing Blitz to Reintroduce Itself to Consumers
Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership…
News August 15
Latest In: Social Media Marketing
Why Consumer Brands Turn to UGC During Tough Economic Times
While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing…
Executive Viewpoints August 12
6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand
Since its inception in 2014, Parachute has aimed to provide comfortable, high-quality home products at an affordable price…
Features August 11
How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)
Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the…
Features August 1
David’s Bridal Marries Content and Commerce on TikTok
David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok,…
News July 26
How 3D Helps Footwear Brand Merrell Move at the Speed of the Consumer
With the metaverse ever-present in the media these days, most people’s first thought when hearing the term “3D”…
Features July 25
Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted?
The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued…
Features July 22
Reports: Meta Expands its Avatar Fashion Marketplace with Addition of DressX
Meta has added virtual fashion retailer DressX to the roster of partners creating digital clothing for its new…
News July 20
Omnichannel Retail Index Spotlights 4 Investment Areas
While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of…
Features July 20Top Stories
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