Supercharge Your 2022 Retail Strategy with Social
Merchants using an ecommerce platform can easily implement social selling into their 2022 strategy. Over the last year,…
Executive Viewpoints February 14
Latest In: Social Media Marketing
Chewy to Host Live Pet Adoption Event on TikTok this Valentine’s Day
Online pet retailer Chewy is inviting pet lovers to go on a “date” with rescue animals from the…
News February 10
Eterneva Makes Diamonds from Ashes. How they Connect with Grieving Consumers is a Lesson in Digital Experience
Among DTC brands, Eterneva occupies a unique niche: the company creates made-to-order memorial diamonds from the ashes or…
Features February 7
As Meta Flounders, Amazon and Google Prove it’s All About the Advertising
Amazon shares were up approximately 14% in after-hours trading on Thursday, Feb. 3 after the company reported some…
News February 4
Why Brands Need to Prioritize User-Generated Content Within Their Marketing Strategies
With consumers spending more money online and more time on social media (more than half of the global…
Executive Viewpoints January 14
Retail Marketers, from Associates to C-Level, Are Split on Ad Platforms. Here’s Why.
What advertising platforms do retail marketers wish they could spend more time on? This was a critical question…
Executive Viewpoints January 7
81% of Shoppers Buy In-Store After Discovering Products on Social Media
Omnichannel has firmly cemented itself as the key to retail in the U.S.: 72% of shoppers use at…
Features January 3
Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution
The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised…
Features December 20
The Age of ‘Pixel x Frame’: Social Experiential Design
Experience design is entering a new era — with new players involved. Welcome to the age of social…
Executive Viewpoints December 14Top Stories
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