Latest In: Social Media Marketing

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Nike Launches Air Max-Themed Island in Fortnite

Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for…

News June 23
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Anthropologie taps a combination of marketing channels and tactics to keep loyal customers happy and acquire new, younger consumers.

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination…

Features June 22
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#RICE23 VC Investors Reveal What Makes a Retail Startup Pitch-Perfect

While venture capital (VC) funding is not for every company in the retail industry, it is a vital…

Features June 20
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RICE23: Netflix Insights Exec — ‘The Heart of Innovation is Understanding Humans’

Netflix has always been data-obsessed, long before that was seen as a must-have for any organization. And that…

Features June 16
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How Can AI be Used in Retail Payments?

There has been a lot of talk about the OpenAI chatbot ChatGPT (and its competitor Bard, Google’s experimental…

Executive Viewpoints June 16
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YouTube is expanding creators' ability to monetize their content.

YouTube Woos Creators with Expanded Access to Monetization Tools

As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to…

News June 13
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Innovation Labs Showcase Tech That’s Ready for Tomorrow’s Challenges

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers…

News June 9
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Dick’s Partners with Nike for Star-Studded ‘Sports Changes Lives’ Campaign

Dick’s Sporting Goods and Nike have teamed up for the second creative expression of the Dick’s “Sports Change…

News June 9
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First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing.

Digitally native brands have long thrived on using channels like social media and tools like retargeting to find…

Executive Viewpoints May 22
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