Retailers Take Note: Generative AI is Killing the Single Voice of the Brand
Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while…
Executive Viewpoints July 20
Latest In: Social Media Marketing
Albertsons Teams with Meta to Reinvent the Digital Circular
The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling…
News July 14
What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart
Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts:…
News July 14
Target Promotes 17-Year Veteran to Chief Marketing Officer
Target has named Lisa Roath as its new EVP and Chief Marketing Officer. Reporting to EVP and Chief…
News July 12
How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla
Today begins what has become one of the biggest shopping events of the year — Amazon’s annual Prime…
Features July 11
The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From…
Executive Viewpoints July 7
Fenty Beauty Launches Product-Creation Activation in Roblox
Fenty Beauty’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the…
News June 30
How ThriftBooks Flipped the Script on Book Resale by Focusing on Community Instead of Price
Back in the ’90s, when Jeff Bezos was looking for a way into the wide world of the…
Features June 30
Chicago Escape: The Culture of Artistry Retail
Chicago has been nicknamed “The Second City.” However, it is at the top of the U.S. market when…
Executive Viewpoints June 28Top Stories
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