Michaels Marks 50th Anniversary with Creativity-Inspired Brand Refresh
Michaels is marking a half century in operation with an updated brand identity and tagline, “Everything to Create…
News August 15
Latest In: Social Media Marketing
La-Z-Boy Sets Out to Reach New Customers with ‘Long Live the Lazy’ Marketing Push
La-Z-Boy has launched an integrated marketing platform that features the first glimpse of the company’s modernized brand identity.…
News August 8
Community and Customer Journeys: Inside Brands’ Strategies on Threads
Threads, Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few weeks. But that…
Features August 8
It’s Barbie’s World, We’re Just Living in It
With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they…
Editor's Perspective August 4
5 Ways Retailers can Begin to Market from the Outside-In
Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail…
Executive Viewpoints August 3
Why DTC Brands are Evolving from Disruptors into Omnichannel Players
It wasn’t so long ago that the debut of new digital-first brands was a near-daily occurrence. Successful “challenger”…
Features August 2
Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials
It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on…
Features July 24
To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches
What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly…
Executive Viewpoints July 24
Unraveling Threads: The Hot New Social Network or a Flash in the Pan?
Since its launch on July 5, Threads has taken the media world by storm. To say the reviews…
Features July 21Top Stories
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