TikTok Launches Generative AI Tool to Help Brands with Content Creation
TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators…
News October 2
Latest In: Social Media Marketing
What Shifts in Online Search Behavior Really Mean for Brands
We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than…
Features September 28
Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences’ Advertising Tool to TikTok, Snap, Criteo
Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New…
News September 25
Is Retail Media Like Eating the Forbidden Fruit?
There will be no religious talk in this article, but I will pose a challenging question. Is the…
Executive Viewpoints September 25
Harnessing Collaborations to Drive Brand, Product and Revenue Results
While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated…
Features September 21
TikTok Launches First-Party Measurement Solution for Advertisers
TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact…
News September 19
Victoria’s Secret Launches Fund Supporting Gender Equality Worldwide
Victoria’s Secret has introduced The Tour Impact Fund, designed to support gender equality and amplify voices in the…
News September 18
Pinterest Debuts New Ad Formats and ‘Collages’ Feature for Users
Pinterest unveiled a suite of new features for its users as well as new advertising formats at its…
News September 14
Meta Rolls Out New AI-Powered Ad Tools
Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring…
News September 14Top Stories
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