Touchland CEO Reveals 5 Social Media Best Practices for the Holidays
This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts…
Features November 27
Latest In: Social Media Marketing
What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals
One thing brands and retailers can count on this holiday season is that shoppers are being more frugal…
Executive Viewpoints November 24
Hoops Reality: Foot Locker Becomes NBA Official League Marketing Partner
As part of a recently signed multiyear agreement, Foot Locker has become an official National Basketball Association league…
News November 21
E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit
Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP!…
News November 9
Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’
It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific…
Features November 3
Influencers Take Center Stage in True Religion’s First Holiday Campaign
Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts…
News October 26
The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024
Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have…
Executive Viewpoints October 25
Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY
What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…
Features October 24
Walmart’s Cultureverse Gives Black Creators a Voice By Design
It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But…
Features October 21Top Stories
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