Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions
As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more…
News April 27
Latest In: Social Media Marketing
Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in…
Features April 25
Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping
Creator-guided shopping is booming, with no signs of slowing down. With U.S. retail social commerce projected to reach…
Executive Viewpoints April 24
How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars
Online shopping has existed for 40 years or so now, depending on what starting point you use, and…
Features April 18
Home Depot Promotes Insider to New Retail Media and Monetization Post
The Home Depot has named Melanie Babcock to the new position of VP, Retail Media+ and Monetization, responsible…
News April 12
Increasing ROI on Instagram: From the Desk of a Social Media Manager
Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a…
Executive Viewpoints April 4
Court Decision in Hermès NFT Case Offers Brands Protection from Trademark Infringement
Today’s world is undeniably digital and becoming ever more so. And today’s digital world is ubiquitous, from the…
Executive Viewpoints April 3
Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers
Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta…
News March 28
As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships
TikTok’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the…
News March 28Top Stories
Latest Podcasts
Latest Resources
