Inside the Metaverse Mania: Experts Identify 4 Key Challenges and Opportunities
The metaverse seems to be everywhere these days, while technically being nowhere. (Its entirely virtual existence is the…
Features January 25
Latest In: Social Commerce
‘Heritage Sometimes Isn’t Enough’: Ralph Lauren CEO on the Brand’s Reinvention
For more than 50 years, Ralph Lauren has successfully established and maintained its position as a classic brand.…
Features January 19
Retail Marketers, from Associates to C-Level, Are Split on Ad Platforms. Here’s Why.
What advertising platforms do retail marketers wish they could spend more time on? This was a critical question…
Executive Viewpoints January 7
Exclusive Q&A: The 9 Themes Shaping the Future of DTC
2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC…
Features January 4
Why Ecommerce Growth Will Benefit from Brick-and-Mortar Stores’ New Role
Retailers selling online have benefited from the ecommerce surge engendered by COVID-19, but as with anything else in…
Features December 28
Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution
The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised…
Features December 20
Walmart Teams With TalkShopLive to Make Videos Shoppable Across Platforms
Walmart is expanding its ability to offer shoppable content at multiple touch points by teaming up with the…
News December 16
The Age of ‘Pixel x Frame’: Social Experiential Design
Experience design is entering a new era — with new players involved. Welcome to the age of social…
Executive Viewpoints December 14
From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth
Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps…
Features December 7Top Stories
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