RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping
Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected…
Features May 12
Latest In: Social Commerce
Pinterest, TikTok and Snapchat Leaders Reveal How Marketers Can Maximize Each Platform
Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways…
Features May 3
5 Hot Retail Trends to Explore at the Retail Innovation Conference & Expo
Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and…
Features April 21
Shoptalk 2022: Advanced Personalization Strategies and the Power of Community
Nearly 10,000 attendees crowded into the Mandalay Bay Hotel in Las Vegas for Shoptalk 2022, held March 27-30,…
Features April 4
How Brands Can Navigate the Social Platform Ecommerce Boom
Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and…
Executive Viewpoints March 30
Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
If you spend any time at all on social media it’s hard to escape influencers, and there’s a…
Features March 15
Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media
Just how much did the COVID-19 pandemic change people’s worldview? The short answer is a lot: 37% of…
Features March 14
The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)
The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities…
Features March 11
Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint
Many eyes have been turned lately toward “the metaverse.” But while the metaverse is certainly the topic du…
Features March 7Top Stories
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