Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails
Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but…
Features July 7
Latest In: Social Commerce
3 Ways to Benefit from the Inevitable Social Commerce Boom
Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it…
Features July 6
Wayfair Participates in Autonomous Trucking Pilot Along Dallas-Houston Corridor
Home furnishings retailer Wayfair will be part of a six-week autonomous delivery pilot this July and August along…
News July 1
Pinterest Names Google’s Bill Ready CEO, Underscoring Platform’s Commerce Ambitions
Pinterest Co-founder, CEO and President Ben Silbermann is stepping down after 12 years at the helm, and online…
News June 29
Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic
Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat,…
News June 23
Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach
Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are —…
News June 22
Retail in the Metaverse
The world has entered the next frontier of a commerce technological revolution. Move over real life; the metaverse is…
Executive Viewpoints June 20
How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest
Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the…
Features June 17
Smaller Spaces, Bigger Tech and Optimized CX
The chatter of the store “being dead” is evolving from belief that the physical store is fading amid…
Executive Viewpoints June 15Top Stories
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