From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth
Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps…
Features December 7
Latest In: Social Commerce
Pinterest’s Mission: Make its Platform the ‘Starting Point for Shopping Journeys’
Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is…
Features December 2
Walmart to Host First-Ever Shoppable Livestream on Twitter
Last December, Walmart became the first retailer to launch a shoppable livestream on TikTok. Now the retailer plans…
News November 23
YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop
In the last few years, YouTube has seen huge growth in live video, with more than half a…
News November 23
How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand
For decades, Black Friday marked the official start of the holiday shopping season and was one of retailers’…
Features November 23
Why all Retail Bets are on Social Commerce
During the height of the pandemic, we had a lot of time on our hands. Stuck at home,…
Executive Viewpoints November 22
#RIC21 Provides 8 Real-World Answers to the Question ‘What do Consumers Really Want?’
Retailers certainly need to know what consumers want, but perhaps an even more important question is: How do…
Features November 18
Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features
Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier…
News November 15
Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21
The agenda for the virtual 2021 Retail Innovation Conference, taking place Nov. 16 and 17, has been designed…
Features November 11Top Stories
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