Latest In: Social Commerce

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Meta's recent social commerce pullbacks aren't a sign of retreat.

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to…

Features February 21
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The Future of Commerce is Shoppable Video — and it’s Already Here

Remember the dawn of ecommerce? The very concept of entering credit card details into a website was so…

Executive Viewpoints February 17
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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American…

Features February 17
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When It Comes to Building Loyalty, Design Is a Brand’s Greatest Asset

Design is a competitive advantage when it comes to building loyalty. Every time a person interacts with a…

Executive Viewpoints February 13
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TikTok rolls out new features in its Promote advertising tool.

TikTok Rolls Out New Advertising Features Aimed at SMBs, Creators

TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses…

News February 9
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An image of the Tiffany & Co. NFT, which was quickly sold out

With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Macroeconomic forces — from inflation to corporate layoffs and the unknown impacts of a recession — are creating…

Features February 7
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NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities

The NRF Big Show, held in NYC Jan. 15-17, did more than bring together more than 35,000 attendees…

Features January 24
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Pinterest Chief Marketing Officer Andréa Mallard has a bigger role now.

Pinterest Solidifies Commerce Ambitions with Series of Executive Moves

A series of executive shifts at Pinterest in the span of one week indicate that the social platform…

News January 23
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Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will…

Executive Viewpoints January 23
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