For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite
Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the…
Features March 9
Latest In: Social Commerce
Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why
Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to…
Features February 21
The Future of Commerce is Shoppable Video — and it’s Already Here
Remember the dawn of ecommerce? The very concept of entering credit card details into a website was so…
Executive Viewpoints February 17
Homedics CMO Reveals 6 Major Truths About Modern MarketingÂ
Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American…
Features February 17
When It Comes to Building Loyalty, Design Is a Brand’s Greatest Asset
Design is a competitive advantage when it comes to building loyalty. Every time a person interacts with a…
Executive Viewpoints February 13
TikTok Rolls Out New Advertising Features Aimed at SMBs, Creators
TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses…
News February 9
With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Macroeconomic forces — from inflation to corporate layoffs and the unknown impacts of a recession — are creating…
Features February 7
NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities
The NRF Big Show, held in NYC Jan. 15-17, did more than bring together more than 35,000 attendees…
Features January 24
Pinterest Solidifies Commerce Ambitions with Series of Executive Moves
A series of executive shifts at Pinterest in the span of one week indicate that the social platform…
News January 23Top Stories
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