How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots
Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they…
Features December 2
Latest In: Social Commerce
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…
Executive Viewpoints December 2
The Counterintuitive Marketing Magic Behind True Classic’s DTC Success
Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds.…
Features November 21
Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy
The holiday season is known as a season for giving and spending time with family. As more households…
Features November 18
Meta, Amex and TikTok Offer Holiday Help to Small Businesses
It’s easy for small- to medium-sized businesses (SMBs) to get lost in the holiday hullabaloo, but several major…
News November 16
NFTS are Just One Way Meta Wants to Help Creators Make More Money
In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach…
News November 16
Semafor Report: TikTok Quietly Launches In-Platform Shopping in the U.S.
TikTok has reportedly launched its much-discussed ecommerce platform, TikTok Shop, in the U.S., according to Semafor, allowing U.S.…
News November 14
TikTok Taps Pro Sports for New Marketing Chief
Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will…
News November 11
Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push
Bean bag and furniture retailer Fatboy has launched a new AR SnapChat Lens as part of a larger…
News November 11Top Stories
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