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Meta unveiled a host of new ways its helps brands connect with consumers via ads and messaging.

Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands

Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering…

News October 4
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Naver Acquires Poshmark for $1.2 Billion

Korean internet company Naver Corp. will acquire Poshmark for approximately $1.2 billion, or $17.90 per share. The price…

News October 4
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FT: TikTok Planning to Launch North American Live Shopping Platform

TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two…

News October 3
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New Snap study shows that AR is being used more often for more utilitarian purposes.

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because…

Features September 28
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Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Brick-and-mortar retailers have historically built deep relationships with customers locally, on a one-to-one basis. Though they’ve seen success,…

Executive Viewpoints September 26
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Alibaba is moving further into the metaverse to serve customers on the Tmall Luxury Pavilion

Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

With China set to become the world’s largest luxury market by 2025, Alibaba is intent on building out…

News September 22
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Shin hosting a Calpak livestream.

How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming

[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out…

Features September 14
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Livestreaming in the U.S. has failed to take off the problem is platform, not the format.

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that…

Features September 13
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Group of Gen Z consumers

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing.…

News September 2
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