Latest In: Social Commerce

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Online shopping has existed for 40 years or so now, depending on what starting point you use, and…

‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies both big and…

Poshmark Debuts Livestreaming to Address ‘Gap in Live Commerce in the U.S.’

As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature…

Court Decision in Hermès NFT Case Offers Brands Protection from Trademark Infringement

Today’s world is undeniably digital and becoming ever more so. And today’s digital world is ubiquitous, from the…

TikTok CEO, Facing Congressional Grilling, Touts U.S.-Based Data Protection Unit

TikTok CEO Shou Chew, testifying on March 23 before the House Committee on Energy and Commerce, pushed back…

ASOS Adopts Retail Media Solution to Power Ads Across Multiple Touch Points

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app…

#RICE23 Chair Announcement: Cathy Hackl Added As Metaverse And Next-Gen Fashion & Retail Chair

Social Commerce is Taking Off. Here’s How it Gets to the Next Level

Social commerce is the latest frontier for brands looking to spur sales and boost revenues. The segment, which…

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the…