Retailers Take Note: Generative AI is Killing the Single Voice of the Brand
Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while…
Executive Viewpoints July 20
Latest In: Social Commerce
What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart
Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts:…
News July 14
Reports: Apple Opens WeChat Store in China
Apple has launched an online storefront on WeChat in China, according to multiple media reports. The Tencent-owned media…
News July 11
The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From…
Executive Viewpoints July 7
Reports: YouTube Plans South Korean Shopping Channel
YouTube will launch a live commerce shopping channel in South Korea on June 30, 2023, according to reporting…
News June 23
4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination…
Features June 22
Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook
Walmart is the first retailer to test out TalkShopLive’s new “shoppable simulcast” feature, which allows brands to broadcast…
News June 20
How Can AI be Used in Retail Payments?
There has been a lot of talk about the OpenAI chatbot ChatGPT (and its competitor Bard, Google’s experimental…
Executive Viewpoints June 16
YouTube Woos Creators with Expanded Access to Monetization Tools
As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to…
News June 13Top Stories
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