How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends
Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing…
Executive Viewpoints October 4
Latest In: Social Commerce
TikTok Launches Generative AI Tool to Help Brands with Content Creation
TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators…
News October 2
What Shifts in Online Search Behavior Really Mean for Brands
We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than…
Features September 28
Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’
Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. The company shared…
News September 22
TikTok Launches First-Party Measurement Solution for Advertisers
TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact…
News September 19
The Story Behind Coachtopia, Coach’s New Vision for Circular Fashion
In the U.S. alone, up to 85% of all textiles end up in landfills every year, largely driven…
Features September 19
Pinterest Debuts New Ad Formats and ‘Collages’ Feature for Users
Pinterest unveiled a suite of new features for its users as well as new advertising formats at its…
News September 14
Aspire Debuts Dashboard to Improve Influencer Campaign Analysis
Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance.…
News September 14
TikTok Shop Officially Debuts in the U.S.
It might have been the worst-kept secret in retail, but after months of unconfirmed reports, behind-the-scenes testing and…
News September 12Top Stories
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