Retail Media is Omni-Funnel: How to Master It
When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If…
Executive Viewpoints November 28
Latest In: Social Commerce
Touchland CEO Reveals 5 Social Media Best Practices for the Holidays
This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts…
Features November 27
What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals
One thing brands and retailers can count on this holiday season is that shoppers are being more frugal…
Executive Viewpoints November 24
Stitch Fix Launches ‘Holiday Party Hotline’ to Help Shoppers Find the Perfect Outfit
The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so…
News November 17
Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces
Editor’s note: On Nov. 20, 2023, Temu won a preliminary injunction in the U.S. District Court for Arizona…
News November 14
Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases
[This story was updated on Nov. 14, 2023, to include news of a similar partnership with Snapchat.] Meta…
News November 13
E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit
Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP!…
News November 9
How Claire’s New IP Universe Started in the Metaverse
Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores…
Features November 7
Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’
It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific…
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