Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’
It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific…
Features November 3
Latest In: Social Commerce
The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024
Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have…
Executive Viewpoints October 25
In the New World of Beauty, Community is the Core and Technology is the Enabler
Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting…
Features October 23
Walmart’s Cultureverse Gives Black Creators a Voice By Design
It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But…
Features October 21
Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’
Amazon is already the place where many consumers start their shopping journeys, and now the company wants to…
News October 19
How Bask Suncare is Leaning into the Newness of Instagram’s Threads
Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched…
Features October 13
Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering
Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO…
News October 12
Q4 Could Be Huge, But Most Retailers Have a Blind Spot
Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a…
Executive Viewpoints October 10Top Stories
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