Latest In: Social Commerce

40 Under 40: The New Retail Leaders Driving Industry Progress

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have…

In the New World of Beauty, Community is the Core and Technology is the Enabler

Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting…

Walmart’s Cultureverse Gives Black Creators a Voice By Design

It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But…

Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to…

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched…

Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering

Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO…

Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a…

QVC, Selma Blair and Isaac Mizrahi Launch Accessible Fashion Line

QVC has launched an accessible fashion collection, designed by Isaac Mizrahi, inspired by QVC Brand Ambassador for Accessibility…