The Vitamin Shoppe Debuts Innovation Store Offering Tech-Enhanced Personalization
The Vitamin Shoppe has opened an innovation store in Edgewater, N.J. that incorporates on-demand digital product guides, enhanced…
News October 11
Latest In: Personalization
Kibo Buys Monetate, Expanding Personalization Capabilities
Kibo will acquire the testing and personalization optimization solution provider Monetate for an undisclosed sum. The purchase, which…
News October 9Fashion Bunker Leverages Personalization To Encourage First-Time Purchases
Using A/B testing, Australian fashion retailer Fashion Bunker has discovered personalization tactics that make first-time visitors to its web site…
News October 2
Beyond Basic Personalization: Takeaways From The Bluecore Summit
Lori Gatto, VP of Marketing, TomboyX More than 300 retail executives gathered in New York City on September…
Features September 26
Personalization: Why It’s Important And Problematic For The Digital Experience
Companies devote a lot of time and effort to developing recognizable online personas and messaging, but the strategy…
Executive Viewpoints September 3
Securing Customer Loyalty Through Emotional Engineering And Personalization
Much has been written about how AI and personalization are transforming the way that retailers operate. The ability…
Executive Viewpoints July 9
Enriching The Customer Experience Through Journey Mapping And Personalization
Digital technologies have given customers unprecedented power to dictate the terms of purchase, to the point that instant…
Executive Viewpoints June 18Ulta Beauty Powers Personalization With Expanded Google Cloud Partnership
Ulta Beauty is expanding its partnership with Google Cloud amid increased engagement with customers in-store and online, along with…
News June 11
Data As Currency: Personalization With Permission Increases Share Of Wallet
The scales of power are tipped in favor of the consumer. With a single click or tap of…
Executive Viewpoints June 6Top Stories
