John Lewis Partners with Google Cloud in 5-Year, $127 Million Deal
John Lewis Partnership, operator of the John Lewis and Waitrose brands, will migrate more of its technology to…
News August 9
Latest In: Personalization
The Dragon’s Discount: How Chinese Shopping Apps Are Breathing Fire on Amazon’s Market Share
Need to save some money from too much shopping on Amazon? Check out Temu! Temu, the latest shopping…
Executive Viewpoints August 9
How to Evolve and Personalize in the Digital Marketplace EconomyÂ
Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space,…
Executive Viewpoints August 7
Kum & Go Launches New Personalized Mobile App and Rewards Program
Convenience retailer Kum & Go has debuted a new mobile app touting personalized features along with its new…
News August 4
5 Ways Retailers can Begin to Market from the Outside-In
Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail…
Executive Viewpoints August 3
Tanger Adds Paid Tiers to Loyalty Program, Enhances Personalization Capabilities
Tanger Outlets has revamped its TangerClub loyalty program into a three-tier subscription program and is leveraging the Coniq…
News July 28
Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals
Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond…
Executive Viewpoints July 28
How to Convert Customers with Empathetic Marketing
In explaining the human mind, neuroscientist Antonio Damasio shared, “We are not thinking machines that feel; rather, we…
Executive Viewpoints July 27
To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches
What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly…
Executive Viewpoints July 24Top Stories
