Williams-Sonoma Deploys New Tech to Gain Single View of Customer Across Multiple Brands
Williams-Sonoma will deploy a suite of solutions from Salesforce to get a 360-degree view of its customers across…
News September 13
Latest In: Personalization
Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023
Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies…
Features September 8
How MACH Technologies Help Retailers Foster a Dynamic Customer Experience
The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has…
Executive Viewpoints September 7
Crate & Barrel Plans to Double Tech Team Size, Boost Use of AI
Crate & Barrel Holdings (CBH) will embark on a multi-year digital transformation that will leverage significant investments in…
News September 6
Arity PMP Helps Customize Ads Based on Consumer Driving Behaviors
As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying…
News August 31
10 Key Tips for Scaling Personalization in Retail
Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now…
Executive Viewpoints August 29
How Verizon Personalizes CX, from Engagement to Post Purchase
Today’s consumers rely on their smartphones for, well, just about everything, and Verizon recognizes just how important that…
Features August 29
Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season
U.S. ecommerce sales this holiday season are forecasted to reach $273 billion, a 1% year-over-year growth rate, according…
Features August 28
The End of D2C as we Know it: Enter Direct-to-Retail
Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the…
Executive Viewpoints August 25Top Stories
